Buy-Now-Pay-Later gets real: what the 2025 draft Order means for short-term interest-free credit – and why firms must start planning now

May 23, 2025

Buy-Now-Pay-Later gets real: what the 2025 draft Order means for short-term interest-free credit – and why firms must start planning now

Five years on from the Treasury’s initial pledge, Parliament now has the Financial Services and Markets Act 2000 (Regulated Activities etc.) (Amendment) Order 2025 on its table. Once approved, it will pull most third-party Buy-Now-Pay-Later (BNPL) arrangements – technically “short-term interest-free credit” (STIFC) – inside the perimeter of FCA regulation by summer 2026. Below we unpack what is changing, who will (and will not) need authorisation, the timeline, and the practical steps MEMA Consultants recommends

1. Why is the exemption being narrowed?

  • Rapid growth and rising risk – Online check-out providers have made it effortless to split modest purchases into three or four payments, often with a grace period before the first installment. Affordability checks and balanced advertising have not kept pace, raising concerns over hidden indebtedness and repeat roll-overs.
  • Policy aim – Preserve low-risk, in-store “pay in instalments” offers while capturing higher-risk, third-party models that stand between the retailer and customer.

2. The new perimeter test


Typical scenario Will it be exempt after the Order? Comment
Retailer sells a sofa for £1,200 and lets the customer pay the retailer in 12 equal, interest-free monthly instalments Yes Retailer is supplier and lender
Retailer uses a specialist BNPL platform that funds the purchase and collects the instalments No – lender must be authorised The supplier and lender are different legal entities
Retailer “sells” the receivable to an in-house finance subsidiary, which then collects instalments No – subsidiary needs FCA permission Intragroup does not restore the exemption
Employer season-ticket loans; gym membership paid monthly; insurance premium finance Still exempt Specific carve-outs retained

The exemption will continue to require:

  • ≤ 12 instalments, all within 12 months

  • 0 % interest and no other charges

  • Fixed-sum, borrower-lender-supplier credit

—but from 2026 it is available only where the lender and supplier are the same person. Otherwise the agreement becomes a regulated deferred payment credit agreement and falls squarely under the Consumer Credit Act and FCA oversight.

3. Timeline


Key milestone Expected date
Statutory Instrument approved by both Houses Spring / early summer 2025
FCA publishes initial BNPL authorisation & rules consultation Within 3 months of Order being made
12-month transitional window opens – firms can register for Temporary Permissions Regime (TPR) As soon as consultation launches
Full regime “go-live” – firms must hold FCA authorisation or be in TPR Mid-2026 (indicatively July) FCA

4. Practical implications for businesses


Impact area Questions to ask now
Business model Do we fund the credit ourselves or pass customers to a third-party (or captive) lender?
Regulatory status If we, or our finance partner, are not already FCA-authorised for consumer credit, how long will the application process take?
Financial promotions Even where broking remains exempt (e.g. most point-of-sale referrals), the promotion of BNPL will have to satisfy the new s.21 “approval” regime. Who will sign these off?
Systems & data Can we evidence affordability checks, complaints, and forbearance in the manner the FCA expects under Consumer Duty?
Customer journey Are our online and in-store disclosures ready for the FCA’s forthcoming bespoke BNPL rules (lighter than the Consumer Credit Act but still prescriptive)?

Failing to plan now risks a hard stop on lending once the Order takes effect – and possible criminal liability for unauthorised credit activity.

5. How MEMA Consultants can help

  • Regulatory impact assessment – We map your current instalment models against the revised exemption and identify permission gaps.
  • Authorisation strategy – End-to-end support with FCA applications or variation of permission, including business plans, financials and Consumer Duty outcomes testing.
  • Interim compliance – Set-up for the Temporary Permissions Regime, ensuring uninterrupted trading while your full application is processed.
  • Governance & controls build-out – Tailored policies for affordability, credit promotions, vulnerable customers and complaints adapted to BNPL specifics.
  • Training & change management – Board and staff education, plus template disclosures aligned with the forthcoming rulebook.

Next steps

  1. Map your credit flows – Confirm who is acting as lender in every installment arrangement.
  2. Commission a gap analysis – Identify whether you, your group finance vehicle, or your third-party partner will need authorisation.
  3. Budget for the FCA process – Application fees, capital requirements and ongoing levies will apply; build them into 2025/26 forecasts.
  4. Engage early – Authorisation queues lengthen quickly. An early dossier improves prospects of approval before the 2026 deadline.

Need a deeper dive or a readiness workshop? Book a call with our regulatory team at a time that suits you: Schedule here.

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Buy-Now-Pay-Later gets real: what the 2025 draft Order means for short-term interest-free credit – and why firms must start planning now

Five years on from the Treasury’s initial pledge, Parliament now has the Financial Services and Markets Act 2000 (Regulated Activities etc.) (Amendment) Order 2025 on its table