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Are you aware of the FCA rules to protect consumers from rogue financial promotions

Did you know that the FCA has published a consultation paper and press release setting out how it proposes to operate a new authorisations gateway for firms wanting to continue approving financial promotions for unauthorised persons.

Under the current legislation, any FCA-authorised firm is allowed to approve financial promotions on behalf of other firms that are not authorised by the regulator. However, changes being introduced by Parliament will require authorised firms to undergo new screening checks before they are allowed to approve financial promotions.



In July 2020, the UK Treasury consulted on a ‘Regulatory Framework for the Approval of Financial Promotions'. It confirmed a plan to introduce a new regulatory gateway for all authorised persons – under the Financial Services and Markets Act 2000 (FSMA) – wishing to approve financial promotions on behalf of unauthorised persons.

Now the FCA on the following proposals for the new gateway:

  • how it can assess applicants at the gateway

  • the basis for the FCA granting or refusing applications

  • a bi-annual reporting requirement for firms that are given permission to approve financial promotions

  • a requirement that firms that are granted permission to approve financial promotions must notify the FCA when it approves, or amend or withdraw approval of, a financial promotion, within 7 days of doing so

It should be noted that the proposals will affect authorised persons who approve, or intend to approve, financial promotions for unauthorised persons.

Who does this apply to?

You should respond if you fall under the following:

  • consumers and consumer organisations

  • authorised persons which communicate financial promotions

  • firms operating in the cryptoasset market

  • applicants and prospective applicants for authorisation which may wish to approve financial promotions for unauthorised persons

  • relevant trade bodies

  • unauthorised persons that get their financial promotions approved by authorised persons


What can you do

You can already respond to the consultation on or before 7 February 2023.

You can also send any comments or enquiries to

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